Showcasing Excellence: The PA Show 2024

Embark on a Journey of Professional Empowerment at The PA Show ExCeL 2024 (February 28 & 29)

As the curtains rise for The PA Show 2024, Personal Assistants, Executive Assistants, Virtual Assistants and Office Managers are set to experience an extraordinary confluence of learning, networking, and growth. This flagship event, tailored explicitly for executive support professionals, has been meticulously designed to offer a platform for knowledge exchange, skill enhancement, and invaluable connections.

Top Sessions Across Diverse Theatres

The show’s diverse lineup of seminars, spread across various theatres, each focuses on a different facet of the executive support role:

  1. Key Skills Theatre: ” Let’s SWOT!!” with Lindsay Taylor

A personal SWOT analysis identifies YOUR Strengths, Weaknesses, Opportunities and Threats. The insightful resulting information is a “snapshot” of YOU at a moment in time. It’s a perfect exercise to help you update your CV, to prepare for interviews and to enable you to devise your own personal strategy for your career and professional development.

  1. Personal Development Theatre: “Career Management – why and how to be proactive about your career” with Joanna Gaudoin – this session on Career Management emphasises the significance of proactively shaping your career for long-term fulfilment. Delve into the why and how, receiving practical steps and guidance to efficiently progress and develop your career. Gain motivation and know-how to make career management a positive, ongoing aspect of your professional life.
  2. Tech Theatre: How to Make AI Your Superpower” with Fiona Young – Engage in an enlightening session on AI, GenAI, and LLMs. Fiona Young provides insights on how these technologies function, including their risks and limitations. Learn to integrate tools like ChatGPT, Bard, Bing, and Claude into your workflow, mastering the craft of prompt creation to optimize outputs and streamline tasks for executive assistants.
  3. Office Management and VA Conference Theatre: “Maximising your Potential Through Recognition and Reward” – join Hana Gray as she chairs a panel featuring multi-award-winning office managers – Caroline Rees Williams, Megan O’Connell, and Sarah James. Gain insights and secret strategies for achieving recognition and awards in office management, HR, and assistant roles. Don’t miss this valuable discussion to excel and position yourself for success. and as part of the VA content don’t miss – “Using Your Existing Network to Get Clients as a VA” by Caroline Marshall is a treasure trove of practical advice for Virtual Assistants looking to leverage their networks for business growth.
  4. Keynote Theatre: “Excellence Unveiled,” with Sarah Howson and Marianne Whitlock plays host to a revealing open discussion on the key traits of high-performing Executive Assistants. Gain insights, shared experiences, and expert perspectives to understand and embody the excellence essential for thriving in this pivotal role.

Spotlight Q&A with the team behind The PA Show:

We now join, Lisa Farnfield, Sales Director and Charlotte Fewlass, the Event Marketing Manager & Deputy Event Director of The PA Show. We had the privilege of speaking with them both to gain insights into the show’s impact on the executive support community.

Q: What are the key areas of focus for this year in order to align with the changing demands and challenges within the PA/EA roles, emphasising sustainability, technological proficiency, and career advancement?

A: Our aim has always been to mirror the evolving landscape of the PA/EA roles. This year, we’re focusing on sustainability, technological adeptness, and career progression, reflecting the current and future challenges faced by our community.

Q: How do you envision The PA Show impacting the attendees’ professional lives?

A: We believe in empowering our attendees with knowledge, skills, and networks that not only enhance their current roles but also pave the way for future opportunities. This show is a catalyst for both personal and professional transformation.

Q: What are you most excited about in this edition of The PA Show?

A: The diversity of our sessions and the calibre of our speakers are truly exciting. We’re also thrilled about the networking opportunities that attendees will have, connecting with peers and industry leaders.

Q: Any advice for first-time attendees?

A: Dive in with an open mind and be ready to absorb a wealth of information. Network, engage in sessions, and most importantly, enjoy the experience of being part of this vibrant community.

As the anticipation for The PA Show 2024 builds, it’s clear that this event is not just a gathering but a pivotal moment in the professional journeys of many. Be part of this transformative experience – where learning, growth, and connections converge to redefine executive support excellence.

Check out the full list of exhibitors, speakers, sessions and activities here –

Register to attend here and use our exclusive code to receive 10% off – ENTER YOUR TRACKED LINK and DISCOUNT CODE